Daily Color Defense
-With an exclusive antioxidant-powered UV fade-resistant system
-Embolden black hair with a licorice and blackberry blend for lasting multi-dimensional radiance
-Protect while flaunting the deep, mysterious depth of the darkest hair.
Black is the new black
Boldly Black Colorflage™ Shampoo shows off deep tones and exquisite mystery for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Blackberry and Boysenberry along with Licorice extract synergistically combines with other powerful ingredients to explore lowlights and blast dark-hair highlights to the surface.
Protect. Defend. Shield. Restore.
Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
Defend: Super Silicones seal in high-watt shine while defending hair against thermal damage.
Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.
Ingredients: Aqua (Purifed) Water, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Acrylates Crosspolymer, Gluconolactone, Sodium Lauroyl Sarcosinate, Amino Methyl Propanol, Panthenol, Glycol Distearate, Sodium Chloride, Sodium Benzoate, Amodimethicone, Charcoal Powder, Hydroxyethylcellulose, Trisodium Ethylenediamine Disuccinate, Butylene Glycol, Cinnamidopropyl Trimonium Chloride, Melia Azadirachta (Neem) Leaf Extract, Juglans Regia (Walnut) Leaf Extract, Melia Azadirachta (Neem) Flower Extract, Amino Esters (-1), Glycyrrhiza Glabra (Licorice) Extract (Certified Organic), Rubus Deliciosus (Boysenberry) Extract (Certified Organic), Rubus Fruticosus (Blackberry) Extract (Certified Organic), Krameria Triandra Root Extract, Sarothamnus Scoparius Extract, Eclipta Prostrata Leaf Extract, Lawsonia Inermis (Henna) Extract, Ocimum Sanctum (Basil) Leaf Extract, Corallina Officinalis Extract, Moringa Pterygosperma Seed Oil, Fragrance (Essential Oils)
Turn on color and shine: Massage into wet hair, leave for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Boldly Black Colorflage™ Conditioner.