Daily Color Defense
-With an exclusive antioxidant-powered UV fade-resistant system
-Embellish platinums with an exotic white berry blend for lasting multi-dimensional radiance
-Protect while flaunting the most natural grays to the sassiest, whitest of blondes
Have your way with your gray, light your white
Perfectly Platinum Colorflage™ Shampoo lifts platinum shades for long-lasting color and super-sleek shine, naturally. A brilliant-berry-cocktail of Goji, White Raspberry and White Winter Berry synergistically combine with other powerful ingredients so polished platinum strands emanate brilliance with traffic-stopping, diamond-like shine.
Protect. Defend. Shield. Restore.
• Protect: Exclusive UV fade-resistant system shields hair, maintaining color vibrancy and integrity.
• Defend: Super silicones seal in high-watt shine while defending hair against thermal damage.
• Shield: Nourishing, antioxidant-powered conditioners shield against color wash-out.
• Restore: Enriched color locking lather prevents color stripping while smoothing rough, porous strands to restore hair strength.
PurePremium Technology blends the purest ingredients with advanced applied science creating formulas that deliver the highest, salon-quality performance, with naturally exquisite results.
Ingredients: Aqua (Purifed) Water, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Acrylates Crosspolymer, Gluconolactone, Sodium Lauroyl Sarcosinate, Amino Methyl Propanol, Glycerin, Panthenol, Sodium Chloride, Glycol Distearate, Sodium Benzoate, Amodimethicone, Hydroxyethylcellulose, Trisodium Ethylenediamine Disuccinate, Cinnamidopropyl Trimonium Chloride, Crocus Sativus Flower Extract, Ext D&C Violet 2 (CI 60730), Curcuma Longa (Turmeric) Root Extract, Rubus Idaeus (Raspberry) Fruit Extract (Certified Organic), Juniperus Communis (Juniper) Fruit Extract (Certified Organic), Lycium Barbarum (Goji) Fruit Extract (Certified Organic), Red 33 (CI 17200), Fragrance (Essential oils)
Turn on color and shine: Massage into wet hair, leave on for 2 minutes, rinse. For vivacious color and shine, follow with Giovanni Perfectly Platinum Colorflage™ Conditioner.