As clean and as fresh as it gets, just like the proverbial freshly powdered baby's behind. But nothing ever comes to be exactly as you expect it to.
The Johnson & Johnson Company was a leader in antiseptic medicinal plasters in the 1880's. In the 1890's, the Company started shipping Italian talc with their plasters, to reduce irritation. Soon customers were asking for more talc, and shortly thereafter, that scented talc was being sold as baby powder, creating the link in Demeter minds between the scent of baby powder and fresh cleanliness. It is that fresh scent that is the inspiration for Demeter's Baby Powder.